A Little About Me
I’m a Digital Marketer and Graphic Designer with over 10 years of experience. I’ve worked as a solo designer, as part of a team, and as a department manager, equipping me to handle high-level strategy alongside day-to-day technical execution.
My background covers the full spectrum of digital growth, including social media management and SEO, balanced with a deep understanding of brand identity and print production.
After earning my Bachelor’s in Graphic Design, I completed a Master’s in Digital Marketing to ensure my creative work is always supported by a clear strategy and measurable results.
Outside of my corporate role, I’m a Part-Time Instructor, where I teach design fundamentals and help students bridge the gap between software skills and professional workflows.
Creative Services Specialist | Social Media Manager
HMTX Industries (formerly Metroflor) | July 2019 - Present
Social Media Management: Managing full-cycle strategy for Facebook, Instagram, YouTube, LinkedIn, and Pinterest—from initial ideation and content creation to posting and performance analytics.
Digital & SEO Strategy: Coordinating with external web agencies to maintain site integrity, develop blog content, and execute SEO growth strategies.
Paid Media: Executing targeted paid advertising on Facebook and Pinterest to drive brand awareness and web traffic.
Brand Integrity: Maintaining consistency for Metroflor across digital and print creative by following established visual and brand voice guidelines.
Design & Production: Developing marketing layouts for physical sample devices and digital assets, while managing technical prep for print vendors and factory partners.
Asset Management: Working cross-functionally with technical departments to ensure all website product data, warranties, and technical documentation stay precise and up to date.
Part-Time Instructor
Georgia Highlands College | 2024 - Present
Hands-on Instruction: Teaching small groups (7–9 students) the fundamentals of graphic design, related software, and the practicalities of working as a professional designer.
Technical Guidance: Walking students through design software and production workflows, breaking down complex steps into clear, repeatable instructions.
Project Mentorship: Managing student project timelines from initial concept to final output, providing direct feedback and ensuring all milestones are met.
Graphic Design & Prepress Department Manager
Protech Printing And Graphics | April 2018 - July 2019
Workflow Management: Directed daily operations for the print department, balancing high-volume projects and coordinating multiple deadlines.
Quality & Risk Mitigation: Adhered to rigorous pre-flight and production checklists to identify technical errors early, minimizing material waste and ensuring adherence to client specs.
Unified Graphics: Created social media and email graphics that matched the printed marketing materials for a consistent brand look.
In-House Graphic Designer
EZ Chem USA | March 2015 - April 2018
Web Redesign: Led a full redesign of the company website to improve how users engage with the brand.
Regulatory Compliance: Updated product labels and safety data sheets to meet OSHA standards.
Collateral Updates: Refreshed printed materials like business cards and letterheads to keep the brand consistent.
Graphic Designer | Shop Manager
One Day Sign | November 2012 - December 2014
Shop Operations: Managed daily tasks, including employee training, production schedules, and inventory.
Signage Design: Designed large and small signage while following brand rules and local city codes.
Customer Management: Handled the entire customer process from the initial quote through design, production, and installation.
Master of Science in Digital Marketing | Full Sail University
Bachelor of Science in Graphic Design | Full Sail University
PCM in Digital Marketing | American Marketing Association (AMA)
Certified Digital Marketing Professional | Digital Marketing Institute (DMI)
Design & Production: Adobe Creative Cloud (including Illustrator, Photoshop and InDesign), Generative AI Use and Experimentation, Pre-flight & Prepress, Color Management, Large-format Printing, Digital Printing, Offset Printing, Brand Identity, Visual Storytelling, Production-Ready Art.
Digital Marketing: Social Media Lifecycle (Facebook, Instagram, LinkedIn, YouTube, Pinterest), Early Adoption of Emerging Platform Features, Paid Ads (Meta, Pinterest), SEO Strategy, Analytics & Performance Tracking, Email Marketing, Content Creation.
Operations & Systems: Asset Management, Cross-functional Collaboration, Agency Coordination, Content Management Systems, OSHA Documentation, Workflow Optimization.
Instruction: Technical Design Mentorship, Software Instruction, Curriculum Delivery, Project Lifecycle Management, Student Feedback & Evaluation.